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1. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?
A) Views on the video
B) Engagements generated from shares
C) Engagements based on new followers
D) Likes on the video
2. In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)
A) Create a frequently asked questions learning unit
B) Direct members to report repetitive questions using the Report to Admin tool
C) Ask members to tag an admin every time someone asks a repetitive question
D) Pin a post as an announcement in the group
E) Add useful posts to a topic tag dedicated to frequently asked questions
3. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)
A) Provide discount codes to community members who buy early bird tickets
B) Reach out privately to community members who might be interested in attending
C) Post a link to the event website with a daily reminder to purchase
D) Schedule event speakers to host Q&As in the community leading up to the event
4. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?
A) The video post should be promoted with ads if the primary goal is engagement
B) The link and video post garnered more awareness than the picture post
C) The link post should be promoted with ads if the primary goal is reach
D) The picture post is the most successful if reach is more important than engagement
5. A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?
A) Post a welcome post including a link to the guidelines.
B) Post a reminder of the guidelines to the whole group.
C) Approve the post but tag the member on the guidelines.
D) Decline the post and provide the member with feedback.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,D,E | Question # 3 Answer: A,D | Question # 4 Answer: D | Question # 5 Answer: D |
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