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Adobe Marketo Engage Architect Master Sample Questions:

1. A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A) Configure a custom dedupe rule that uses the country field as the secondary duplication key
B) Use smart campaigns to assign new leads to each partition based on the Country field
C) Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field
D) Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)

2. A business wants to send personalized emails to leads based on their recent activities.
What should be implemented?

A) Dynamic content in batch emails
B) Batch campaigns with static lists
C) Manual segmentation of leads
D) Engagement Streams with Smart Campaign triggers

3. Which stakeholders are essential for implementing a Marketo project? (Choose two)

A) Campaign Specialist
B) Marketing Operations Manager
C) Business Strategist
D) Customer Support Agent

4. A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A) Reduce the number of campaigns
B) Remove inactive campaigns
C) Implement naming conventions for campaigns
D) Consolidate all campaigns into one workspace

5. An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

A) Limit the number of records being synced by pausing all active campaigns.
B) Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile
C) Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile
D) Go to admin and view the CRM notification errors
Count the number of custom CRM fields
Increase the time between CRM and Marketo syncs

Solutions: