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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A) Focus on action-driven subject lines.
B) Add complementary SMS campaigns.
C) Create more focused segmented lists for messaging.

2. Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?

A) Multi-Step
B) Single Send
C) Transactional Send

3. A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

A) Ensure the 'Optimize for Gmail' checkbox is selected.
B) Ensure characters in the CSS tags are limited to 16kB.
C) Ensure fallback content has been configured for Gmail.

4. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Ensure preferred channel is available in subscriber data.
B) Send both email and SMS to ensure subscribers get NTO's messages.
C) Create one Entry Source for each messaging channel.

5. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A) Pending tab in Content Builder
B) Tracking tab in Journey Bulkier
C) Overview tab in email Studio

Solutions: