Salesforce EEB-101 Q&A - in .pdf

Exam Code: EEB-101
Exam Name: Essentials for Marketing Cloud Email Marketers
Updated: Sep 16, 2026
Q & A: 157 Questions and Answers
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Exam Code: EEB-101
Exam Name: Essentials for Marketing Cloud Email Marketers

Sep 16, 2026

Q & A: 157 Questions and Answers
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Salesforce EEB-101 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Insights and Analytics	14%	- Analyze email metrics 1. Explain available email campaign metrics 2. Describe steps to analyze performance results
Topic 2: Subscriber and Data Management	26%	- Manage subscriber and data processes 1. Set up data extensions 2. Import data into Marketing Cloud 3. Configure segmentation tools and troubleshoot preferences
Topic 3: Marketing Automation	26%	- Automate email campaigns 1. Recommend appropriate automation solutions 2. Build journeys using Journey Builder 3. Build automation using Automation Studio
Topic 4: Email Marketing Best Practices	10%	- Design effective email campaigns 1. Email deliverability techniques 2. Evaluate email marketing elements for effectiveness 3. Subscriber acquisition and retention methods
Topic 5: Content Creation and Delivery	24%	- Build and customize email content 1. Configure send settings and manage campaign content 2. Use Marketing Cloud tools for email preparation 3. Organize and manage email assets

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question #1

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A. Focus on action-driven subject lines.
B. Add complementary SMS campaigns.
C. Create more focused segmented lists for messaging.

Reveal Solution Discussion 0

Correct Answer: C 🗳️