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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email. Which design should the consultant recommend to perform their analysis?

A. Filter data using a Filter Activity on SendLog Data Extension.
B. Set up and pull data from a SendLog Archive Data Extension.
C. Set up and pull data from Tracking Extracts in Automation Studio.
D. Set up and pull data from _Sent and _Subscriber Data Views.

Question 2

Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect.
The sends have a status of failed. What should the consultant do to diagnose the issue?

A. Review Apex Jobs within Setup in Sales Cloud.
B. Manually clear the OAuth token to refresh the connection.
C. Change the connection option to Scope by User.
D. Ensure the System User is assigned the Standard User Profile.

Question 3

Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?

A. Use Journey Builder with a random split activity.
B. Create a random data extension within Email Studio.
C. Create a random data extension within Contact Builder.
D. Use Automation Studio with a random split activity.

Question 4

Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed if more than 1,000 records are ever imported through this automation and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?

A. Split the existing activities into two separate automations.
B. Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.
C. Place a Verification Activity between the import and SQL Query activity.
D. Implement a Wait Activity to wait until the data extension is populated with records.

Question 5

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts?

A. Query Activity
B. Verification Activity
C. Script Activity
D. Stop Activity

Solutions: