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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Rex is a Google AdWords consultant for a new client. Rex is explaining why the client should use conversion tracking on their website. Which one of the following reasons is the most compelling and accurate reason to use conversion tracking along with Google AdWords?

A) Conversion tracking allows the client to see overall website performance.
B) Conversion tracking allows the client to see the profitability of a keyword.
C) Conversion tracking allows the client to track changes in bids for better return on investme nt.
D) Conversion tracking helps the client see before and after performance for website optimizat ion.

2. Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

A) Google Analytics
B) Conversion Tracking
C) Traffic Estimator
D) Keyword Tool

3. The maximum CPA set by an advertiser gets exceeded. What could be the possible cause of it?

A) The conversion rate was constant.
B) The conversion rate was higher than predicted.
C) The conversion rate was lower than predicted.
D) The conversion optimizer is bidding on many-per-click conversions.

4. You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A) Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
B) Create a campaign based on their products and use placements to target their audience.
C) Create one campaign for all of their products to maximize ad exposure.
D) Create keywords that are specific to purchasing magic tricks, stage props, or costumes.

5. You are a consultant who manages Google Analytics for several clients' websites. One of your clients has been reading about Google Analytics and would like to access their Google Analytics report directly. You currently have Google Analytics configured to review multiple websites through your account and you do not want your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics?

A) You will need to create a new profile for the user to access their report only.
B) You can create a new user with the access type "view reports only" for your client.
C) You will need to create a separate Google Analytics account for your client and then link their account to the Google Analytics code.
D) You can add a new user with the access type "view reports only" and then designate the website profile the new user can view.

Solutions: