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GCCC Strategic Communication Management Professional Sample Questions:

1. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Volunteers from the entire group be solicited for interviews.
B) Only the managers who will not be laid off be interviewed.
C) A random sampling of the managers be interviewed.
D) Interviews be conducted after layoffs have occurred.

2. An effective crisis response strategy begins with:

A) communication to the organization's public.
B) communication to the organization's employees.
C) an acknowledgement of the impact of the crisis.
D) an explanation to news media outlets.

3. Which of the following is traditionally developed during an organization's strategic planning process?

A) Mission, goals, objectives, strategies, and tactics
B) Product, packaging, placement, variety, and price
C) Programs, markets, targets, products, and features
D) Values, purpose, priorities, systems, and tasks

4. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
B) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
C) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
D) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.

5. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:

A) consistent, clear messages about values.
B) links to applicable local criminal law.
C) punishments and rewards for employee behavior.
D) references for the consultant who drafted the program.

Solutions: