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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. In the early stages of communication during a crisis, after communicating regret and concern, the next MOST important focus for communication is:

A) indicating what the authorities are doing to address the crisis.
B) placing the responsibility for the crisis on the appropriate party.
C) describing the steps the organization is taking to address the situation now and in the future.
D) communicating the facts that are currently available.

2. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Film the CEO delivering an all-staff message about the new management training.
B) Research current information and resources available for managers.
C) Clarify the program goals and develop a communication strategy.
D) Draft a training outline/course plan for effective communication.

3. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) There is nothing that can be done; the article has already been published.
B) The reporter made an error, so the director should demand a correction be published.
C) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
D) Contact the reporter with the correct information and request a correction be published, if possible.

4. In defining the goals component of a communication plan, a communication manager should:

A) determine which goals can be tracked on a continuous basis.
B) decide what the target audiences should do as a result of implementation of the communication plan.
C) request clarification from senior management regarding the resources available to implement the plan.
D) evaluate a wide range of communication channels that will reach the target audiences.

5. Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A) CEO announcement, identify partners, and approve budget.
B) Draft corporate values, identify action items, and assign tasks.
C) Set goals, get internal buy-in, and develop action plan.
D) Corporate self-assessment, determine priorities, and establish a values statement.

Solutions: