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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
B) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
C) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
D) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.

2. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
B) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
C) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
D) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.

3. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

A) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
B) The column to be used as the table's primary key must be named something different in each profile list.
C) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
D) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.

4. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A) ORA Variable
B) Custom SQL Variable
C) Get Data Variable
D) Temporary Value Variable
E) Entry Tracking Variable

5. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Hard bounce rates are 10% or higher.
B) Substantial (5%) increase in click-through rates on last week's promotional campaign.
C) Recipients are forwarding your emails to everyone in their address books.
D) Your open rates have dropped somewhatsince last month.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.

Solutions: