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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
The average Salary of a Marketing Cloud Developer Certified Expert in
| Section | Weight | Objectives |
|---|---|---|
| Contact Handling | 14% | - Use contact model concepts effectively - Handle contact identity resolution - Manage contact attributes and data - Implement contact segmentation and filtering |
| Security and Data Governance | 12% | - Configure data privacy and compliance settings - Apply data retention policies - Manage API key security and OAuth flows - Implement role-based access controls |
| AMPscript and Server-Side JavaScript | 23% | - Debug and troubleshoot AMPscript and SSJS code - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation - Write Server-Side JavaScript for custom functionality - Implement AMPscript in email, CloudPages, and landing pages |
| Marketing Cloud APIs | 20% | - Utilize REST and SOAP APIs for integrations - Create and manage API integrations - Implement API authentication methods - Work with API endpoints for data operations |
| Data Modeling | 16% | - Implement data import and export processes - Define contact data structure and contact key - Utilize Data Views for data access - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) |
| Platform Architecture | 15% | - Configure and use Query Activities - Create and manage CloudPages - Build automations in Automation Studio - Implement triggered send architectures - Design solutions using Journey Builder |
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