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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

A) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
B) There is no correlation between paid results (the advertisements) and organic search result s.
C) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
D) The better the organic search result, the higher the ad will be posted in order of paid result s.

2. You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

A) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.
B) Bank transfer
C) Credit card
D) Check or Wire Transfer

3. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option
B) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
C) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
D) Jerry can do this through Google AdWords editor and the Campaign Manager.

4. Which of the bidding strategies will you use if you are focused on clicks?

A) CPM bidding
B) CPA bidding
C) Campaigns
D) Automatic CPC bidding

5. Amy is managing several ads for her insurance business in Knoxville, Tennessee. She would like to create a filter to see how her ads are performing, the number of impressions for the ads, and other details. How can Amy create this?

A) Amy will need to sign into her Google AdWords account, choose the Keywords tab, choose Languages and Locations, and then click the Filter option, to create a filter.
B) Amy will need to sign into her Google AdWords account, choose the Ads tab, and then click the Filter option, to create a filter.
C) Amy will need to sign into her Google AdWords account, choose the Reporting tab, and then build the Filter.
D) Amy will need to sign into her Google AdWords account, choose the Settings tab, and then click the Filter option, to create a filter.

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