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| Section | Objectives |
|---|---|
| Data Integration and Configuration | - Data Stream Types
|
| Data Visualization and Dashboards | - Dashboard Design
|
| Marketing Intelligence Platform Fundamentals | - Platform Overview
|
| Reports and Activation | - Report Types
|
| Data Harmonization and Data Model | - Dimensions and Measures
|
1. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?
A) Interest & Registered
B) interest
C) Confirmed interest
D) Confirmed Interest & Registered
2. An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:
A)
B)
C)
D) 
3. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?
A) 2
B) 1
C) 3
D) 0
4. An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:
Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?
A)
B)
C)
D) 
5. What is the relationship between "Media Buy Key" and "Campaign Key"?
A) One-to-one
B) Many-to-many
C) One-to-many (one Media Buy Key has many Campaign Keys)
D) Many-to-one (one Campaign Key has many Media Buy Keys)
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |
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