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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which data feed integrates external system data into a user's profile levargaing identity attributes?

A) Catalog Feed
B) Interaction feed
C) Identity feed
D) User Feed

2. Which three components of a recipe are optional when configuring a new algorithm?

A) Exclusions
B) Decisions
C) Boosters
D) Variation
E) Ingredients

3. How often is the Event Stream report refreshed?

A) Every Day
B) Every 15 Seconds
C) Every 30 Minutes
D) Every hour

4. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A) Manually sync data from Interaction studio to service cloud
B) Use machine learning to serve product/ content recommendations in email sent by your ESP
C) Leverage service cloud to inform IS in real-time
D) The agent uses a customized next best offer widget powered by the interaction studio connector

5. What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

A) Catalog
B) Channel
C) Objects
D) Directory

Solutions: