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| Section | Weight | Objectives |
|---|---|---|
| Solution Mapping & Competitive Positioning | 20% | - Upsell and expand scenarios - Matching solutions to customer needs - Competitive differentiation |
| IBM Business Analytics Midmarket Portfolio | 35% | - Positioning and differentiators - IBM Cognos Express family overview - IBM SPSS for midmarket applications - IBM Cognos Insight features and use cases |
| Sales Strategy & Value Proposition | 25% | - Identifying qualified opportunities - Overcoming common objections - Articulating business value and ROI - Pricing, packaging and financing options |
| Midmarket Business Analytics Landscape & Trends | 20% | - Key customer pain points in midmarket - Value of analytics for midmarket organizations - Market trends and business drivers |
1. How would you overcome the objection "IBM is too expensive"?
A) Stress the "Easy to Buy" message; the products are packaged and priced right. Start small, start anywhere, deliver immediate value, and grow. Investigate the availability of compelling IBM Global Financing offerings
B) Start small, show immediate value then grow. Use trial to demonstrate ease and value. Demonstrate how they can leverage Excel skills
C) Compare total cost of ownership (entitlements, IT installation, configuration and programming)
D) Limited IT skills are required for Express to be installed and maintained; no coding required. Partners can help with building trusted data and initial applications and the system can be owned and operated by a technical business user. Offer the Partner demos or a Partner led try and buy.
2. What would be a good next step to develop the relationship with the customer after the sale?
A) Create a case study directly after the sale closes
B) Create a case study based on their successful implementation
C) Recommend entitlement expansion immediately after closing
D) Offer a blanket discount on future purchases
3. Which pain point can IBM Midmarket solutions help overcome?
A) The customer needs to implement and manage group HR policy across multiple companies
B) The customer needs an analytic solution that communicates information across the enterprise
C) The customer has difficulty managing patient records and archiving historical data
D) The customer is struggling with complex territory to account alignment processes
4. An existing IBM Cognos Express Performance Management customer needs self service reporting, visualization capabilities in the form of reports and dashboards to drive decision making. Which solution would provide those capabilities?
A) IBM Cognos Insight
B) IBM Cognos Express Business Intelligence
C) IBM Cognos Disclosure Management Express
D) IBM SPSS Modeler
5. Within IBM we use BANT to qualify an opportunity. What does BANT stand for?
A) Budget. Affordability, Need. Thought Leadership
B) Budget. Acceptance. Necessity. Tactics
C) Budget. Authority, Need. Timeline
D) Budget, Access. Need, Timeline
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |
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